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If you have a website and you do lead generation activities or if you create and manage advertising campaigns to bring traffic to your landing pages, I suggest you follow the advice I will show you in this article. I

The panorama of email marketing services is rich in proposals and often finding your way around is not easy, especially for those approaching this world for the first time. After trying many services over the years,  ConvertKit and ActiveCampaign  are

How to install and use Google Optimize to test on your landing pages: Google Optimize is a tool that allows anyone to perform tests on the pages of their site. One of the aspects that make it extremely useful and

When it comes to digital marketing, the confusion between strategy and tactics is quite common. Probably one of the reasons is that the term strategy is undoubtedly more appealing and more easily spent with colleagues and customers However, the abuse

Often the cause of the problem is generated by an underestimation of the problem itself. Phrases such as ” the texts are practically ready “, ” the contents are not a problem, they are written almost by themselves “, they